Egyptian Arabic-English code-switching in product review videos in Egyptian female vlogs Cover Image

Egyptian Arabic-English code-switching in product review videos in Egyptian female vlogs
Egyptian Arabic-English code-switching in product review videos in Egyptian female vlogs

Author(s): Natalia Siereda
Subject(s): Media studies, Sociolinguistics
Published by: Eesti Rakenduslingvistika Ühing (ERÜ)
Keywords: code-switching; bilingualism; language contact; vlogs; female speech; Egyptian Arabic; English;

Summary/Abstract: This paper explores the phenomenon of code-switching between Egyptian Arabic and English in vlogs published by young Egyptian women. Based on evidence from a total of 5 hours of recordings, language choices of female vloggers in product review videos were observed and analysed. Primarily, Muysken’s typology of code-switching (subdivision into insertion, alternation, congruent lexicalization) was used to classify the tokens. Secondly, all of them have been analysed from a usage-based perspective. All types of CS were attested in the material, the prevalent one being insertions. Lastly, an attempt was made to find patterns similar for some of the participants or all of them.

  • Issue Year: 2024
  • Issue No: 20
  • Page Range: 237-251
  • Page Count: 15
  • Language: English
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