The Colour Scheme Design – Identity Element for Urban Public Transport
The Colour Scheme Design – Identity Element for Urban Public Transport

Summary/Abstract: The paper highlights the importance of the selection of the colour scheme for public means of transport in order to answer the sensory, identity and functional requirements proper for each urban centre. With a powerful impact on the social environment, public means of conveyance tend to be related to – in time – the image of the city of origin. Adopting a unique colour scheme represents a significant step in integrating the vehicles into the urban aesthetics and, also, in visually signalizing them in the crowded traffic. The principles of choosing the unique colour scheme and the design strategy are presented throughout a case study applied in Iasi, started in 2015 and still continuing. The social-cultural implications of the project generate a progressive improvement of the quality of the travel experience and city image.

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