Lost Our Cool: Can Jazz Teach Us to Be Cool?
Lost Our Cool: Can Jazz Teach Us to Be Cool?
Author(s): Natalya KovalevaSubject(s): Communication studies, International relations/trade, Security and defense, Cold-War History, Peace and Conflict Studies
Published by: NATO Strategic Communications Centre of Excellence
Keywords: cool; jazz; strategic communications; strategic communication; Cold War; jazz diplomacy;
Summary/Abstract: Coolness isn’t just a style; it’s a state of mind—an elusive fusion of authenticity, audacity, and innovation. It is also the holy grail that communicators chase relentlessly, yearning to blend originality with resonance. Yet, a perplexing paradox persists: the elusive notion of cool seems to slip through their fingers like sand. Amid the chase for attention and relevance one wonders: why can’t strategic communicators get what they want? Put simply, why can’t they be cool?
Journal: Defence Strategic Communications
- Issue Year: 14/2024
- Issue No: 14
- Page Range: 68-80
- Page Count: 13
- Language: English
