“Let the man know his place!”: Challenging the Patriarchy Embedded in Social Language via Twitter (X)
“Let the man know his place!”: Challenging the Patriarchy Embedded in Social Language via Twitter (X)

Summary/Abstract: The patriarchy embedded in the social language is among the toughest obstacles to gender equality since it reproduces the traditional secondary position of women. It is a noteworthy reason why feminist movements have focused on language as a field of struggle in the last decades. One of the positive developments in terms of raising awareness about sexism in language was the widespread use of social media. To show this positive influence of social media, this study takes the “May men know their place!” trend on Twitter in Turkey as a case study and examines it by applying critical discourse analysis. By placing it within larger socio-historical and political frameworks, the study shows how women in Turkey challenge the patriarchal patterns entrenched in the social language. It also shows how they use new media channels to gain visibility to gender inequalities endorsed by social, religious, and political circles.

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