Subiektywna ocena atrakcyjności turystycznej stanu Yucatán i miasta Mérida
Subjective assessment of the tourist attractiveness of the state of Yucatán and the city of Mérida

Summary/Abstract: The aim of the study was to examine the tourist attractiveness of the state of Yucatan andits capital Merida, based on a publicly available questionnaire from the 2019 data of theYucatan Tourism Observatory. It was carried out with the help of available statistical datacontaining information on the subjective opinions of tourists visiting the state of Yucatán.Particular attention was paid to the city of Merida, which was indicated by most people asthe first city they had visited or would visit during their trip. Respondents rated the touristvalues, the components of the tourist infrastructure and the tourist sites, and indicatedthe specific elements they find enjoyable the most in the State of Yucatan. The majority ofrespondents, of those who had visited the most important tourist sites in the state or useda particular service, rated them positively.

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