Personalizacja politycznych preferencji
The personalization of political preference

Summary/Abstract: This article includes two main issues: leader effect (parties’ leaders impact on electoral decisions) and increase of social influences on Prime Minister choose. The main aim is to answer two research questions: firstly, to what degree electoral decisions were determined by parties’ leaders, and secondly, to what degree Poles would like to change Prime Minister choose principle? The majority of PO (Civil Platform) electorate (about 30 per cent) were determined by negative attitude to Jarosław Kaczyński. Getting votes against PiS’s (Law and Justice) leader was a tactical choice. The proportion of such answers to the real election results leads to the conclusion that this negative vote was very important cause of PO win. The results of research confirm the thesis about high leader influence on three committees which got the greatest number of all votes. It was especially connected with Palikot’s Movement (RP) results. Here, strong and recognizable leader influenced the victory over PSL (Polish People’s Party) and SLD (Left Democratic Alliance). However, we have to remember about popular slogans of this movement, which was shown by research results. Almost half of all researchers would like to change Prime Minister choose principle. However, we cannot expect a public debate to begin, because Polish Citizens do not propose this issue as subject of sociopolitical discourse. What is more, parties are not interested in this postulate, which is seen in parliamentary debate and parties’ documents.

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