Justification of the Media-Linguistic Approach to the Formation of Architecture and Development of Urban Spaces
Justification of the Media-Linguistic Approach to the Formation of Architecture and Development of Urban Spaces

Summary/Abstract: The research object is the media content of architecture and urban spaces, which is important for designing modern architecture and integrating it into the existing environment. It is established that the ability of an architectural environment to transmit information and be a communication element allows considering it as a language. Media architecture includes the whole complex of elements, the relationship of which translates a specific idea or demonstrates its absence. Analyzing the informative essence of a city as its language has a number of advantages. Firstly, in this study, the language of a city is considered as a model of its ability to be a carrier of information. Secondly, this approach depicts the communicative properties of urban space best. Thirdly, speech has a direct connection with a person's consciousness, cognitive skills, and manifests itself through the interpretation of certain information by a person. Given this, it can be argued that this study is relevant in clarifying the issues of limiting and structuring information in the environment of a modern city. The theory of media in the architectural environment is based on the analysis of existing examples of media formation at three hierarchical levels: urban space, an architectural object, and a finishing element. This study is conducted in the example of the city of Lviv. Material and mental aspects of media, which form the informative essence of an object or space and directly affect its perception by a person, are identified. This leads to the division of the essence of media architecture and urban spaces into material and mental components. A methodology for analyzing architecture and spaces using a media-linguistic approach, which includes six stages of analysis, has been developed. The application of this approach in design will allow moving from a chaotic environment to creating a conceptual anthropocentric space.

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