Die Rolle der Parasozialen Interaktionen für die Auswirkung des Persuasionseffekten für Videopräsentationen
Die Rolle der Parasozialen Interaktionen für die Auswirkung des Persuasionseffekten für Videopräsentationen
Author(s): Thomas SchmiederSubject(s): Social Sciences, Fine Arts / Performing Arts, Media studies, Communication studies, Film / Cinema / Cinematography
Published by: Accent Publisher
Keywords: Cinematic staging; Media communication; Media effects; Parasocial interactions; Video presentation;
Summary/Abstract: Abstract. The Covid-19 pandemic highlighted the relevance of online communication. Given the advantages of video communication, for businesses they here to stay. However, a more nuanced approach to understand the efficacy of online presentation is needed. Thus, cinematically staging can be a solution for effective video presentation. To delve into the persuasive mechanisms behind video presentation using cinematic the theoretical framework of parasocial interactions can be helpful. Originated from the research of movies and series, the concept can clarify media reception. The present paper looks at the theory of parasocial interactions and operationalizes the concept for further potential empirical research on the effects of video presentations.
Journal: Journal of Media Research - Revista de Studii Media
- Issue Year: 17/2024
- Issue No: 49
- Page Range: 17-23
- Page Count: 7
- Language: German
- Content File-PDF
