ECO - MARKETINGUL – O NOUĂ ABORDARE
ECO MARKETING – A NEW APPROACH

Summary/Abstract: Globalization as unique worldwide process, complex, dynamic and all-embracing, consciously oriented towards economical and social progress and unitary coordination of development aimed at an equal capitalization of resources, under accessibility and durability terms, compels us to approach at a different level, that is within a global system, the earth life issues, where the offer and demand must be considered under different conditions.

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