Business improvement districts and their impact on territorial brands: A case study analysis
Business improvement districts and their impact on territorial brands: A case study analysis
Author(s): Giovana Goretti Feijó Almeida, Pedro Porfírio Coutinho Guimarães, Edson Modesto de Araújo Júnior, Denis Alcides RezendeSubject(s): Business Economy / Management, Management and complex organizations, Rural and urban sociology, Economic development, Public Finances
Published by: Urbanistični inštitut Republike Slovenije
Keywords: business improvement districts; territorial brand; management of urban areas; urban and regional development; urban renewal;
Summary/Abstract: Numerous cities worldwide employ business improvement districts (BIDs) to manage their central areas. This article analyses the contribution of BIDs to cities’ territorial brands. Employing a case study methodology, we utilize the “territorial brand in regional development” (TBRD) matrix for qualitative analysis of selected BIDs. The findings underscore BIDs’ role as a versatile territorial brand in regional development shaping strategic discussions and fostering local, regional, and global reputations. It can be concluded that BIDs significantly enhance the territorial brand of their cities, receiving endorsement across various scales. Furthermore, urban and regional development processes involve political and cultural discussions, and this article revealed that BIDs are an active player in these discussions.
Journal: Urbani izziv
- Issue Year: 35/2024
- Issue No: 1
- Page Range: 155-167
- Page Count: 13
- Language: English
