Fostering organisational innovation in small retailers: Unleashing the power of family support, competencies, wellbeing, and customer capital
Fostering organisational innovation in small retailers: Unleashing the power of family support, competencies, wellbeing, and customer capital

Summary/Abstract: Objective: The objective of this article is to investigate the effect of family support (FS) on organisational in-novation (OIn), and the intermediary roles of owner-manager competencies (OMC), owner-manager wellbe-ing (OMW), and customer capital (CC).Research Design & Methods: Based on resource-based view (RBV), dynamic capabilities (DC), and four market zones, we selected for the study a sample of 723 small retailers in Kumasi, Ghana. Moreover, we adopted a structured interview schedule to collect the data from the respondents. We used partial least squares (PLS) and structural equation modelling (SEM) to test seven hypotheses.Findings: Family support is an important factor that influences OIn and OMC and FS indirectly affects OIn through OMC. The nexus between FS and OIn is also enhanced by OMW and at the same time CC weakens this link. OMC, OMW, and CCalso directly influence OIn.Implications & Recommendations: To enhance OIn, policymakers should continue to scout for both internal and external resources.Contribution & Value Added: The contribution of this research is that the results enhance our understand-ing of how small retailers combine both external and internal resources as proposed by RBV and DC to increase their business innovation.

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