PROFESSIONALISM AND IMPROVISATION IN THE IMAGE CRISIS MANAGEMENT IN THE CONTEMPORARY ROMANIAN HIGHER EDUCATION SYSTEM
PROFESSIONALISM AND IMPROVISATION IN THE IMAGE CRISIS MANAGEMENT IN THE CONTEMPORARY ROMANIAN HIGHER EDUCATION SYSTEM

Summary/Abstract: This paper tries to uncover some elements of what some authors claim to be a total disaster of the content and strategy of public communication carried out by Romanian authorities in the Higher Education System. The paper does not disclose a systematic empirical approach, but aims at revealing aspects concerning recent image crises at the highest level of the Romanian Education system. A brief analysis of the causes follows and the paper ends with some recommendations for improving the crisis management in the given area.

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