THE REFLECTION OF COMMUNIST PROPAGANDA IN THE PRESS AND FILM
THE REFLECTION OF COMMUNIST PROPAGANDA IN THE PRESS AND FILM
Author(s): Elena Oana Vlădulescu (Roșca)Subject(s): Media studies, Visual Arts, History of ideas, Political history, Social history, Theory of Communication, History of Communism, Film / Cinema / Cinematography, Sociology of Art, History of Art
Published by: Editura Arhipelag XXI
Keywords: Communism; Media analysis; Propaganda tools; The kitsch phenomenon; The socialist family;
Summary/Abstract: The main objective of the research will be the analysis of the political strategies carried out after the installation of communism in Romania, as well as their reflection as means of propaganda in the press and film. The representative magazines of the mentioned period represented an optimal propaganda tool, which in the opinion of the communists were intended to provide women with a role model that they longed for. At the same time, the subjects covered by the cinematographic productions were correlated with what would be useful at that time, as well as with the party policy. Therefore, exemplary characters, built according to the politics of the time, were those who dominated Romanian cinema and who had the role of staging subjects such as: the importance of collectivization, industrialization, the struggle of the new man, etc. We observe that the measures implemented by the communist regime have in mind elements such as gender equality, the "liberation of women" from the traditional family to make them available as a workforce, but also "grandiose industrialization".
Journal: Journal of Romanian Literary Studies
- Issue Year: 2024
- Issue No: 37
- Page Range: 730-738
- Page Count: 9
- Language: Romanian
