Praktyka utowarowienia a postać politycznie uwikłana i jej samochód Wartburg 312/1 – na podstawie Idy Pawła Pawlikowskiego oraz prospektów samochodowych z epoki
The Practice of Commodification and a Politically Entangled Figure and her Car Wartburg 312/1 – Based on Ida by Paweł Pawlikowski and Car Brochures from the Era

Summary/Abstract: Commodification is a practice that can be identified across various disciplines. It has permeated the spheres of common trade but is discernible in the products of culture such as film too. This paper includes an analysis of car scenes form the Oscar winning Polish film Ida. Highlighting the importance of narativisation of objects in visual culture, it primarily presents the semiotic background of commodification for the analysis. Wartburg 312/1 in Ida is a silent witness to the history and tragedy of the main character, Wanda. It should not be thus perceived as just unidentified prop from the film setting. Commodification is in Ida an underlying parameter as it shows the significance of the vehicle and a hypothetical purchasing decision seemingly made by the main character seen in a diachronic perspective on the basis of car brochures from the epoch.

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