Using digital tools in the context of female dominance in the real estate market
Using digital tools in the context of female dominance in the real estate market

Summary/Abstract: For society, women’s work is an important reserve necessary for the eff ective development of production. Negative trends related to female employment have a detrimental eff ect on the country’s demographic situation, as well as on social relations. Statistics show that it is women who experience the most problems in terms of career growth and professional development. The volume of job off ers for women is characterized by a much narrower professional range, and the average salary level is lower. In addition, a woman’s chances of losing her job are always higher than those of men. However, the digital economy provides new employment opportunities for women. Working in real estate combined with digital tools increases female employment and equalizes income levels between men and women. The purpose of the article is to study the state of use of digital tools in the fi eld of real estate, as an important component of increasing the effi ciency of the work of real estate agency personnel.

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