KRIZNO KOMUNICIRANJE I NJEGOVE SPECIFIČNOSTI U KRIZNIM SITACIJAMA
CRISIS COMMUNICATION AND ITS SPECIFICITIES IN CRISIS SITUATIONS

Summary/Abstract: Crisis communication is a key aspect of managing situations of uncertainty and potential harm, encompassing strategies and tactics for effective messaging during crises. The specificities of crisis communication involve the need for rapid, clear, and accurate information dissemination to target groups to minimize the negative impact of a crisis. This includes having pre-prepared communication plans, training for spokespersons, and understanding the psychological impact of information on the public. Additionally, crisis communication must be adapted to various media and platforms, with a focus on maintaining transparency and trust. In the modern digital age, crisis communication also faces challenges such as the spread of misinformation and the need for quick responses on social media.

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