Elektronik Ticaret Denkleminde Yer Alan Sosyal Ticaretin Marka Değeri Oluşturmadaki Başarısı
The Success of Social Commerce in Creating Brand Value in The Electronic Commerce Declaration

Summary/Abstract: Social media platforms have made it easier for people to communicate and shop. The volume of social commerce (s-commerce), which means users shop via social media platforms, has increased day by day. This has increased the importance of s-commerce in creating brand value. The purpose of this study is to examine the contribution of s-commerce to the development of brands by reviewing the literature in the field of s-commerce. For this purpose, studies on Dicle University, Database Access and Statistics System (Vetis) and sites such as Scopus, Science Direct, Web of Science were examined. The relationship between s-commerce and branding has been investigated, especially based on recent studies. In the literature review, it was seen that brand awareness increased with the development of s-commerce. As a result of the study, it was thought that s-commerce could make significant contributions to brand creation and brand value creation. It has also been estimated that s-commerce accelerates the success of companies in creating brand value.

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