Siyaset Markalamasının Türkiye’deki Örnekleri Üzerine Bir Araştırma
A Research on the Examples of Political Branding in Türkiye

Summary/Abstract: This study focuses on the detailed analysis of domestic studies conducted in line with the development of political branding studies in international literature. In this study, the PRISMA protocol was used, and thematic analysis was conducted in the final step of the protocol. Through the examination of the data, it was found that in branding studies in politics, analyses of political party brands are often conducted in association with the concepts of leaders or politicians. Although existing studies use concepts such as political brand personality and political brand image, it was determined that they use other branding concepts to a limited extent. Furthermore, when looking at the data, it was observed that quantitative studies are predominant. Within the scope of the research, it was concluded that political branding is a developing field, and branding concepts can be used in the branding of political products.

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