HARNESSING THE POTENTIAL OF THE INDIAN FILM INDUSTRY TO ENHANCE INDIA’S SOFT POWER
HARNESSING THE POTENTIAL OF THE INDIAN FILM INDUSTRY TO ENHANCE INDIA’S SOFT POWER

Summary/Abstract: The Indian Film Industry is second popular entertainment industry across the globe after Hollywood film industry of the United States of America. Despite of being popular, there are arguments that New Delhi hasn’t utilized the full potential of Indian film industry as an instrument to turn popularity into the (Soft)power. The Indian film industry has tremendous potential to become India’s soft power if its potential is harnessed to the fullest. Therefore, this paper focuses upon how the popularity can be effectively used by examining strengths of industry and future prospects. Additionally, this paper provides relevant policy recommendations to effectively use film industry to enhance soft power as well as brief concluding remarks.

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