Turystyka zrównoważona jako szansa na rozsądną popularyzację i ochronę niematerialnego dziedzictwa – praktyczne przykłady działań związanych z polskimi tradycjami wpisanymi na listę UNESCO
Sustainable tourism as an opportunity for sensible popularization and protection of intangible heritage – practical examples of activities connected with Polish traditions inscribed on the UNESCO list

Summary/Abstract: The article explores the concept of sustainable tourism as an opportunity to protect intangible cultural heritage. Sustainable tourism is understood as an improved form of tourism which, on the one hand, positively impacts intangible heritage, and on the other hand, decreases its negative dimension that constitutes a threat. The study was based on examples of sustainable tourism practices around Polish traditions included in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. This is the first study of its kind in the literature, combining the theoretical framework of the concept of threats to intangible heritage and sustainable tourism with an evidence-based inventory of the current status. The study is valuable because of the sources of data, which, in the case of intangible traditions, were the bearers of heritage themselves, as well as people actively cultivating traditions who operate within organi­sations and societies.

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