Logika i semiotyka w pracy menadżera
Logic and Semiotics in the Manager’s Work

Summary/Abstract: Official applications are sometimes replaced by e-mail, and information to employees is sent via social media. Clear communication within an organization is therefore be- coming increasingly important. Logic, particularly semiotics or the logical theory of lan- guage, is helpful in this regard. Semiotics is the science of signs and sign systems that make up language and deals with the types, properties and functions of these signs. It includes semantics, syntactics and pragmatics. Semantics is the science that studies the relationships that occur between signs and the reality to which these signs refer. Semantics deals with the issue of the meaning of given expressions. This is important because the media create new meanings of traditionally understood linguistic signs. The issue of metaphor is coming up more and more often in discussions about the work of a manager and how to communicate. As much as metaphors can prompt action, their ambiguity calls for careful use.

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