MIRACULUM LEONA LUSTRA – POWSTANIE I DZIEJE FIRMY DO 1945 ROKU
LEON LUSTER’S MIRACULUM – THE FORMATION AND HISTORY OF THE COMPANY TILL 1945

Summary/Abstract: The “Miraculum” company, which was one of the most famous cosmetics’ producers in the in- terwar period and in the People’s Republic of Poland, was established in 1924. Its founder, Leon Luster, a doctor from a Jewish family, was one of the pioneers of dermatology and cosmetology in Poland. From the medical practice in Krakow and writing in the women’s press, he moved on to the production of cosmetics. The company’s success was based on innovative products and extensive advertising. The entrepreneurship of his son-in-law Witold Böhm was also of great importance. During the German occupation, “Miraculum” was taken over by the Germans. Leon Luster initially stayed in Kraków and supported the work of the factory, in 1941 he decided to move to Grybów, where he was hiding due to his Jewish origin. In 1943, handed over to the Germans, he probably ended his life in the ghetto in Nowy Sącz.

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