Buying Frequency for Traditional and Ecologically Certified Products
Buying Frequency for Traditional and Ecologically Certified Products

Summary/Abstract: The research explores the buying behavior of consumers regarding certified products, uncovering various factors shaping their purchasing decisions. Consumers demonstrate a diverse array of preferences, influenced by product quality, support for local producers, and preferences for ecological and traditional certified products. Notably, consumers place significant emphasis on quality assurance and the support of small producers. Moreover, factors such as product variety, store location, and taste preferences play pivotal roles in consumers’ decision-making processes. Consumers prioritize supporting small producers, aligning their purchasing decisions with personal values. The analysis of buying frequency and willingness to pay extra for certified products offers valuable insights into consumer behaviors and economic dynamics, revealing correlations with income levels.

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