Üretken yapay zekâ ve pazarlama stratejileri: SWOT analizi perspektifi
Generative Artificial Intelligence and Marketing Strategies: A SWOT Analysis Perspective

Summary/Abstract: Productive artificial intelligence (AI) significantly transforms processes in marketing, offering opportunities for personalization, enhanced customer experiences, and improved marketing effectiveness while creating challenges related to consumer trust, resistance, and the broader societal and ethical implications of AI in marketing. The findings of this study, which aims to provide the business world with critical perspectives in this area by systematically analyzing the strengths, weaknesses, opportunities, and threats brought by the integration of generative AI into marketing strategies through SWOT analysis, show that generative AI presents a significant opportunity for marketing strategies, but also faces some potential threats and weaknesses. Critical strategies for businesses include personalizing customer experience, optimizing marketing campaigns, and developing innovative marketing strategies using generative AI; avoiding overuse of generative AI, strengthening customer relationships and ensuring data security; exploring new markets, increasing customer value, and improving business performance using AI; and ensuring data security, developing transparency policies and reducing algorithmic bias.

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