İsrail menşeli ürün ve hizmetlere yönelik e-boykot söylemlerinin çevrimiçi bir şikâyet portali üzerinden incelenmesi
Investigation of E-Boycott Discourses Against Israeli Origin Products and Services Through an Online Complaint Portal

Summary/Abstract: This study aims to examine the e-boycott discourse of Turkish citizens regarding products and services of Israeli origin. In line with this objective, complaints written on the online complaint platform sikayetvar.com have been handled. The data for this qualitative study were collected between October 13, 2023, and October 25, 2023 and and then correspondence analysis was applied to the data. As a result of the scanning process using the Keywords "Israel," "Palestine," and "Boycott,", 160 complaints were icluded in the scope of the study. It was determined that the majority of e-boycott complaints were written by women (51.2%) in the month of November (87.5%). The top three sectors most complained were retail (45%), food and beverage (10.6%), and banking and finance (10.6%), respectively. Regarding e-boycott complaints, the most prevalent themes were request/demand (28.7%), fury/anger (16.9%), and threat (15.5). The results of the correspondence analysis showed that there are significant relationships between the transportation, e-commerce and retail sectors and the themes of request/demand, hostility and surprise (p<0.00). As a result of the study, e-boycott discourses were grouped under 11 topics. It was determined that the e-boycott discourse that was the subject of most complaints was “continuing the sale of Israeli products” (53.1%). From the consumer perspective, it was concluded that businesses were not very willing to heed national boycott calls. Additionally, some suggestions were provided on what actions boycotted businesses should take for image restoration.

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