KULTURNI TURIZAM I DIGITALNO DOBA
CULTURAL TOURISM AND THE DIGITAL AGE

Summary/Abstract: Culture has an invisible, but great influence on economic growth, intercultural dialogue, creative industries and tourism of an area. The relationship between culture, cultural heritage and tourism, with numerous engagements and activities based on the concept of sustainable cultural heritage, with the economic benefits of tourism, from the aspect of responsible and sustainable business, have been the subject of special types of interest and research for a long time. Th e connection between culture and tourism can be a powerful economic lever, but only in such a way that benefits for the area and the local community are achieved through responsible management. Th e aim of this paper is to present the synergy of culture, tourism and innovations of the 4.0 revolution, in the function of forming modern cultural tourist content that are continuous ambassadors of a space. By applying mapping, analyzing case studies and office research, this paper confirms the advantage of applying 4.0 information solutions and activities in culture, in the function of overcoming external factors, for example the COVID 19 pandemic, which can disrupt tourist movements and thus reduce the effectiveness of cultural tourism as ambassador of a space.

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