Svend Hollensen, Philip Kotler, and Marc O. Opresnik. Social Media Marketing: A Practitioner Approach
Svend Hollensen, Philip Kotler, and Marc O. Opresnik. Social Media Marketing: A Practitioner Approach
Author(s): Nevin Karabıyık YerdenSubject(s): Media studies, Book-Review, Marketing / Advertising, Socio-Economic Research
Published by: Transnational Press London
Keywords: Svend Hollensen; Philip Kotler; Marc O. Opresnik; social media marketing;
Summary/Abstract: Review of: Svend Hollensen, Philip Kotler, and Marc O. Opresnik (2023) Social Media Marketing: A Practitioner Approach. 5th editition.
Journal: Transnational Business and Management
- Issue Year: 2/2024
- Issue No: 1
- Page Range: 67-68
- Page Count: 2
- Language: English
