Kam pôjdeme „flexiť“? Správanie tínedţerov v nákupných centrách v Bratislave
Where Are We Going to ʽFlexʼ? Behavior of Teenagers in Shopping Centers in Bratislava

Summary/Abstract: The current generation of teenagers in Slovakia was born into the world of shopping malls, they have become an integral part of their lifestyle. The paper focuses on teenagers (13-19 years) in shopping malls. In this paper, we assess the perceptions of teenagers (n=1965) who shop and spend their leisure time in shopping malls in Bratislava. The research results show that the proportion of urban teenagers spending leisure time in shopping malls is high (90%) and approximately 60% like spending leisure time in shopping malls. The analysis points to the fact that shopping malls are a suitable place for socialising and meeting friends and peers. We identified statistically significant relationship between motivation of teenagers to spend leisure time in the shopping mall and their demographic, social and economic characteristics. The so-called „mall junkies” also coexists among teenagers in shopping malls. This is a relatively large group of urban teenagers for whom shopping malls are places where they like to spend their leisure time without parental supervision and provide them with a place to socialise and meet friends in the first place. Shopping in shopping malls is often irrelevant to them. Their primary interest is socialising with friends, it is important to „flex” for many of them or they are considered to be „hypebeasts”.

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