WYBRANE CHARAKTERYSTYKI PRODUKTÓW A SUKCES RYNKOWY NOWYCH PRODUKTÓW SPOŻYWCZYCH W OPINIACH NABYWCÓW FINALNYCH
CHOSEN PRODUCT CHARACTERISTICS AND THE MARKET SUCCESS OF NEW FOOD PRODUCTS BASED ON FINAL BUYERS’ OPINIONS

Summary/Abstract: The article is of a research nature and deals with the subject of broadly understood ‘new food products’. The purpose of the article is to define ways of interpreting the concept of a new food product by final buyers and to understand the opinions of final buyers regarding the features of new food products in the context of potential buyer preferences and interest in new food products with different characteristics. Additionally, the article considers the reasons for the low rate of market success of new products. The research method used was the survey method. The research tool was an electronic version of the questionnaire (CAWI). The spatial scope of the study covered the entire country. The results of the research conducted by the author show that the respondents primarily identified the concept of a new product with a product having a modified composition. Furthermore, respondents mainly sought new products with multiple applications that satisfy several needs. The low market success of many new products is the result of an unimpressive offering of these products. It can also be observed that the respondents’ opinions on the sources of market success of food products and their failures correspond with each other.

• Details
• Contents