TAKE A RIDE ON THE GREEN SIDE: E-VEHICLE PURCHASE INTENTIONS IN THE EMERGING ECONOMY CONTEXT
TAKE A RIDE ON THE GREEN SIDE: E-VEHICLE PURCHASE INTENTIONS IN THE EMERGING ECONOMY CONTEXT

Summary/Abstract: The article aims to understand individuals' E-vehicle purchase intentions. It explores the factors of the Unified Theory of Acceptance and Use of Technology (UTAUT) and Diffusion of innovation considering the individual's environmental concern and the moderating impact of income on the intention to purchase. Data was collected through the survey method and a total of 322 samples were analyzed using structure equation modelling to determine the significance of the factors affecting the intention to purchase an E-vehicle and to ascertain the sensitivity of such factors. The findings of the analysis were mixed; however, compatibility was found to be a significant factor influencing E-vehicle purchase intentions. The study's findings can assist in understanding the EV purchase intentions of Indians and those living in neighboring developing nations. This can be useful for policymakers, service providers, manufacturers, and researchers. The present study's originality lies in its proposed framework as very little research has covered UTAUT and DOI variables in the context of a developing nation to examine EV purchase intention.

• Details
• Contents