Integration of Local Cultural Knowledge in the Community Products Design and Development Cover Image

Integration of Local Cultural Knowledge in the Community Products Design and Development
Integration of Local Cultural Knowledge in the Community Products Design and Development

Author(s): Suwannee Hoaihongthong, Kulthida Tuamsuk
Subject(s): Customs / Folklore, Sociology of Culture, Marketing / Advertising, Tourism, Socio-Economic Research
Published by: Transnational Press London
Keywords: Community Products; Local Cultural Knowledge; Knowledge Integration; Community Product Design; Community Product Development;

Summary/Abstract: This article studies the current state of community product design and development, focusing on the integration of local cultural knowledge in community products through the framework of cultural capital and wisdom across eight categories. A qualitative method involved indepth interviews with 30 individuals, including 15 entrepreneurs and 15 cultural experts selected from five target communities. The findings reveal the context of local cultural knowledge available in the communities, and the integration of local cultural knowledge being integrated into the community product development processes. It is also found that despite the presence of diverse local cultures, these cultural resources are underutilized in product design and development due to a lack of knowledge and awareness regarding the significance of product identity.

  • Issue Year: 3/2024
  • Issue No: 6
  • Page Range: 1285-1300
  • Page Count: 16
  • Language: English
Toggle Accessibility Mode