Barbie – od przedmiotu do rzeczy
Barbie – from Object to Thing

Summary/Abstract: Barbie, the doll-symbol, the pop culture icon and signifcant prop on the artistic, political, social andbusiness scenes, has been arousing emotions in subsequent generations for several decades. It is worthnoting, however, that today Barbie is no longer just a passive instrument illustrating desired ideas,but has become a factor creating reality independent of her creators. In the present discussion, theauthor focuses on the interpretation of the phenomenon of Barbie perceived as an object and a thingin the sense of the Italian philosopher Remo Bodei. The article attempts to trace the transformation ofthe image of the Barbie doll from its creation to modern times, when its popularity peaked thanks tothe excellent marketing strategy accompanying the distribution of Greta Gerwing’s 2023 flm Barbie.

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