Media Ethics - in Search of a Moral Compass
Media Ethics - in Search of a Moral Compass

Summary/Abstract: This article delves into the intricate interplay between morality andmodern media, highlighting how education, societal norms, and cultural influences shape individual ethical perspectives. It underscoresthe pivotal role of media ethics in analyzing and guiding media content creation, especially in light of technological advancements like AIand big data. The evolving media landscape calls for a reevaluation oftraditional ethics frameworks to encompass the democratization ofbroadcasting and the proliferation of subjective viewpoints. A call ismade for personalized ethical codes, serving as moral compasses inthe digital age, with a global reach to address contemporary mediachallenges effectively.

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