Sponsoring w usługach sportu jako czynnik rozwoju i promocji
Sponsorship in sport and recreation as a factor in their development and promotion

Summary/Abstract: The article is about sport services market and its dependence on other market factors. The main objective of this paper is to present the most common form of sponsorship − sponsorship of sport, as a factor connected with a sport market development. The article shows cooperation between business and sport. This cooperation brings benefits to both of them. However, business can cope without sponsorship of sport, but professional sport cannot without sponsorship development opportunities.

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