„Different place, different rules”. Inny świat w komunikacji marki PlayStation
“Different place, different rules”. Another world in PlayStation’s brand communication

Summary/Abstract: The article discusses specific ways in which reality is constructed in the advertising communication of the Sony PlayStation brand, as well as the attributes of the model user of this reality. The starting point is the characterization of PlayStation’s vision of the world as different and better than everyday reality and the escapist motivation that potentially makes people want to experience this world. Next, the two different visions of the PlayStation user that the brand postulates in its communications are presented and nuanced: the empowered individual and the dominated individual. The final section of the article links the themes used in the analysed advertisements to the problems of everyday reality to which the brand may be trying to provide an answer, as well as to interpretatively related concepts from the social sciences and psychology domains.

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