„Rumanian Booklet” Cum a încercat BBC să își facă reclamă în România la sfârșitul celui de-Al Doilea Război Mondial
Rumanian Booklet: How tried the BBC to toot his own horn in Romania at the end of the Second World War

Summary/Abstract: This paper is structured in three parts. In the first one, the institutional route of a BBC editorial project for the Romanian audience is exposed. The project is a brochure from 1944-1945 presenting in Romanian the activity of the British corporation during the Second World War. In the next section, the paper attempts to describe the self-perception of the British radio establishment as it emerges from the draft brochure. The image that the BBC wanted to convey was that of a highly credible media institution that, even during wartime, observed very closely the journalistic principles. In the third part of the paper, the author tries to place the BBC’s activity in the general context of British propaganda during the Second World War. The paper is based on documents held at the BBC Written Archives Centre in Caversham, Reading, UK.

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