НАЦІОНАЛЬНО-КУЛЬТУРНИЙ ЗМІСТ В ОБ’ЄКТАХ ВІЗУАЛЬНОЇ КУЛЬТУРИ: СИМВОЛІКА КОЛЬОРУ СУЧАСНИХ ПАТРІОТИЧНИХ МУРАЛІВ
NATIONAL AND CULTURAL CONTENT IN VISUAL CULTURE OBJECTS: COLOUR SYMBOLISM OF MODERN PATRIOTIC MURALS

Summary/Abstract: The purpose of the article is to reveal the features of the expression of national and cultural content in the colouring of objects of visual culture on the example of patriotic murals. Research methods. General methodological methods of cognition are applied: logical-analytical, subject-analytical, system-analytical, typological, as well as the method of cultural, hermeneutical, and semantic analysis for the purpose of comprehensive and objective research of the given problem. Scientific novelty. The peculiarities of the expression of national and cultural content in the colouring of objects of visual culture have been studied using the example of patriotic murals; the symbolism of colour in Ukrainian culture has been clarified; a semiotic analysis of the visual representation of the colours of the national flag of Ukraine has been carried out; the variability of the use of the triad of white-black-red and blue-yellow colours in modern murals in the context of expressing national identity has been considered. Conclusions. At the present stage, colour symbolism is actively used for the formation of national identity in works of visual culture. The study has shown that in modern Ukrainian society, semiotic colour codes in objects of visual culture are used in accordance with historical, socio-cultural, and political conditions. The colours of the national flag of Ukraine (as a symbol of the great Ukrainian state, a symbol of victory over enemies, a sign of memory of those who gave their lives for the freedom of their homeland, a way of visualising patriotic feelings) and the triad of white-black-red colours (as a personification of the concentration of the basis of the life-giving essence of the world in Ukrainian cosmology) are most often used to construct national identity and express national and cultural content.

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