Лингвокреатив на газетной полосе российских и украинских изданий
Linguistic creativity in Russian and Ukrainian newspapers

Summary/Abstract: We live in a postmodern time, a time when innovative solutions and approaches are needed to create something new. One of the solutions is the use of a linguo-creative - a means of expressing. This article attempts to analyze the linguo-creative headlines of the Russian edition of Kommersant and the Ukrainian edition of Ukrayinska Pravda. The following methods were used in the work: linguistic, comparative, structural-compositional, textual, as well as typology. The methodology is based on linguoculturological analysis. The paper analyzes and classifies examples of linguo-creative, as well as ways to create them (word-building techniques, graphic innovations, appeal to precedent texts of various source areas "Phraseology", "Literature", "Song Fund", "Cinematography", "Fine Arts"). The article considers phonetic occasionalisms, games with proper names. At the end, relevant conclusions are drawn and prospects for further research are outlined.

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