Męskość na Instagramie na przykładzie grupy „kato_single”
Masculinity on Instagram on the example of the “kato single” group

Summary/Abstract: The purpose of the article is to present the image of young men in social media.The study used the netnographic method. The presented research enters into the issueof masculinity expressed through new media. It has been shown that male Instagramusers in the study group partially identify with traditionally understood masculine fea-tures. Their main problem, which may indicate a certain immaturity, is the shifted age ofsearching for a life partner.

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