Връзките с обществеността и мястото на културния мениджмънт в „модела Кристо”
Public relations and the place of cultural management in the Christo model

Summary/Abstract: Public relations, crisis PR and strategic management solve a number of fundamental problems affecting the implementation of almost each of Christo’s projects. The broadening of research activity and going beyond the theory of art history as science also shows the scales of his work which leaps above the borders of art activities and goes into the field of art management and entrepreneurship. This is precisely where the redefining of his art into new forms of intellectual property happens. This article is a short summary and analysis of the Christo Model in the context of art management.

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