Pr подходи, промоция и комуникации в драматичен театър „Н. О. Масалитинов“ – Пловдив
Report on the topic PR approaches, promotion, and communications in the „N. O. Masalitinov“ drama teatre
Author(s): Тodor DarlyanovSubject(s): Theatre, Dance, Performing Arts, Fine Arts / Performing Arts
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: Drama Theatre Plovdiv; PR approaches; promotions; comminications; loyalty programs; new audiences; social media; collaborations; educational initiatives; interactive programs; social events; cultural
Summary/Abstract: The report provides a detailed analysis of the PR approaches; promotion; and communications used by the „Nikolay Osipovich Masalitinov“ Drama Theatre in Plovdiv. Strategies for building loyalty among audiences are examined; emphasizing the importance of ongoing communication and engagement with the audience after the performance ends. Various methods and tools for attracting attention to theatrical events are analyzed; including social media; collaboration with media channels; educational and interactive initiatives; as well as special events and programs for loyal customers. Practical strategies are suggested for the theater to strengthen its connection with the audience and build a lasting relationship between them.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2023
- Issue No: 11
- Page Range: 79-88
- Page Count: 10
- Language: Bulgarian
