STRATEGII DE MARKETING APLICATE ÎN REPUBLICA MOLDOVA DE CĂTRE ÎNTREPRINDERILE AGROINSUSTRIALE
MARKETING STRATEGIES APPLIED IN THE REPUBLIC OF MOLDOVA BY AGROINSUSTRIAL ENTERPRISES

Summary/Abstract: The marketing strategy - a component of marketing policy - includes the means the company will use to achieve the market objectives it has proposed, in line with the overall coordinates of marketing policy. The marketing strategy can be developed at various times and on various occasions: in the case of launching a new product on the market, with the foundation of the company's programs, plans or budgets, etc. Specialists recommend that a set of marketing strategies be set up at the enterprise level, including "backup" strategies that the company can apply in crisis situations in unforeseen circumstances. Depending on the segment to which it is addressed, the marketing strategy can take on concrete forms: market strategy, product strategy, promotional strategy.

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