Стратегия за привличане на театрални публики
A strategy for attracting theater audiences

Summary/Abstract: The study considers a strategy for attracting theater audiences as a set of managerial activities that contribute to better relationships between an art organization from the field of performing arts and its audiences, and the goal of these relationships is a positive change in both the type of audiences (marketing targeting) , as well as the quantitative modification of audiences to a degree corresponding to the mutual consensus between the requirements of the institution and the satisfaction of the users of the art product. The study presents the strategy as a systematized activity, which begins with the preparation of a precise "picture" of the marketing circumstances in a specific theater (in this case - Drama and Puppet Theater "Ivan Dimov"- Haskovo). This is a study of the habits, demand and behavior of the theater audience, the interaction of the theater with it and the basis of all this - the preparation of specific recommendations for the introduction of marketing and management tools in order to cause a long-term commitment of the 16 target audiences to the production of the art organization.

• Details
• Contents