Значај информационо-комуникационих технологија и медија у Европској унији
Importance of information-communication technologies and media in the European Union

Summary/Abstract: Contemporary globalisation trends have produced radical changes with numerous contradictions in all spheres of public life in the European Union. The processes that have lasted for five decades have completely changed the former image of the world, especially in politics, economy, and the sphere of communications. There is a great expansion of information and communication technologies that have incorporated new paradigms of business and entrepreneurial culture. The economy is directly connected to European Union foreign policy, moving the boundaries from the industrial to the digital and virtual markets. This is where the concept of digital diplomacy was born, which implies the implementation of media content, postmodern technologies, and social network platforms in realizing the projected goals of European integration. The importance of information and communication technologies and media in the European Union is such that technologies and media are increasingly essential tools in the realisation of business strategies by applying methods of adequately reducing the spatial and temporal dimensions of events.

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