THE INFLUENCE OF MEDIA ON HOW TATTOOED PEOPLE ARE PERCEIVED IN TODAY SOCIETY
THE INFLUENCE OF MEDIA ON HOW TATTOOED PEOPLE ARE PERCEIVED IN TODAY SOCIETY

Summary/Abstract: The media plays a key role in conveying information and shaping public opinion, dramatically influencing people's understanding of social phenomena. In other words, the information conveyed through the media leads individuals to form a more or less positive image of the reality around them. The practice of tattooing is also a subject, even a controversial one, in the formation of an opinion, perception or image among the population through information appearing in the media. Through this contradictory information, tattooed people are both rejected and approved by society, depending on the level of education, social status, age and background of those who access the information. This paper aims to trace the conceptual divide that is formed within society by media reports on tattooed people. The media is critical of ordinary people who have tattoos through negative portrayals of them but, at the same time, it plays a key role in the spread of tattoos when it highlights the lives and tattooed bodies of famous people such as artists, actors or athletes whom young people admire. This objective will be pursued by means of a micro-survey in Dolj County, using as research methods: content analysis (to obtain data related to the information transmitted by the media about tattooed people and the reactions of people online), a questionnaire-based sociological survey (to capture what is the current perception of the population about tattooing and implicitly tattooed people but also to obtain data on the environment from which people get their information, trust in the different media channels, the type of news they have seen on the subject) as well as an interview-based sociological survey (to find out what the social experiences of tattooed people are after they have had a tattoo, how society's perception of various aspects of their social life is reflected: interpersonal relationships, social image, workplace, etc.). As far as the expected results are concerned, given that in Romania negative opinions about the practice of tattooing and tattooed people predominate, it is expected that the results of the research will also point in the same direction.

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