LA CYBER-CULTURE: L’IDENTITÉ À TRAVERS LES ÉCRANS BLEUS, ANALYSE DES DISCOURS PROVERBIAUX SUR INSTAGRAM
CYBERCULTURE: IDENTITY THROUGH BLUE SCREENS, ANALYSIS OF PROVERBIAL DISCOURSES ON INSTAGRAM

Summary/Abstract: In the speed of light, digital has invaded our lives, and social networks have become an essential tool of expression and exchange for the majority of citizens of the world, the author Moulessehoul Mouhamed who has always been on the lookout of modernity and new technologies is hardly an exception. This research focuses on the contentious form of discourse in digital spaces. It is more precisely a multidisciplinary analysis: identity, polyphonic and argumentative of this kind of discourse according to the Scandinavian vision of polyphony as well as argumentative theory. Sententious statements serve as support for a personal opinion: to invoke a proverb, a saying or a Koranic verse in one’s speech is to legitimize one’s remarks by opting for other voices which are authoritative on the interlocutor, on the one hand , and to place the latter in a precise discursive framework which conditions its interpretation of the discourse on the other hand. Therefore, the main objective of this article is to emphasize the socio-cultural aspect which remains omnipresent on blue screens by manifesting itself in many representations, despite the rise and development of discourses and ways of expression in the digital age.

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