Ракурс към съвременните форми на публичност – създаване на музикално събитие чрез средствата за поточно възпроизвеждане
An Approach to the Contemporary Forms of Publicity – Creating a Musical Event Through the Мeans of Streaming

Summary/Abstract: Contemporary listening culture is being shaped increasingly through the various means of media representation and less and less through the traditional festiveness woven into the public manifestations of the various art forms. Although this is not exactly a new problem for the art of music, a facet of the contemporary forms of distribution that is rarely associated with the event and the festivity will be presented. First, the implications of the 20th century commercial model on the contemporary publicity and what in it could be useful for the elaboration of an event will be examined. The current state of contact of the streaming service with its listener (user) will be presented and what in this contact makes the latter more of a listener and what – more of a customer. It is based on the position that the realization in all forms of musical art needs publicity rather than targeted advertising, an emphasis on content rather than malicious lavishness.

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