Projekt „Wojna z bliska” jako sposób na opowiedzenie o wojnie w Ukrainie, czyli zmiany w narzędziach dyplomacji publicznej w czasie wojny
The ‘Close-up War’ project as a way of telling the story of the war in Ukraine or changes in the tools of public diplomacy in wartime

Summary/Abstract: The author of the article discusses the issue of changes in public diplomacy tools during Russia’s large-scale invasion of Ukraine on the example of the documentary project ‘The War Up Close’. Public diplomacy tools became consciously used in Ukraine in the second decade of the 20th century. On 26 March 2021, the ‘Public Diplomacy Strategy of Ukraine for 2021 – 2025’ was adopted, which recognized countering Russian propaganda as one of the key tasks in the context of the hybrid war unleashed by Russia in 2014. Russia’s large-scale invasion of Ukraine on 24 February 2022 showed the need to update the tools of public diplomacy and expand the institutions involved in this area. The most important tool in telling the story of the war, informing the world about Russian crimes and the threat they pose to the world has become the truth, presented in documentary projects, films, photography, and immersive exhibitions created with the help of modern technologies. Such projects are able to convey the truth to the viewer, to give a sense of presence in the epicentre of events. To understand the danger that Russia poses to the world. ‘The War Up Close’ project was created using a 360° circular panorama, drone video and 3D modelling to show the world community in detail how Russians are destroying the Ukrainian people. The project materials are direct evidence of Russian crimes and can be used in the future to bring the aggressor country to justice. The project demonstrates the change in the tools of Ukraine’s public diplomacy in the context of a full-scale war, when the goal of creating a positive image of Ukraine was supplemented by the task of telling the world the truth about Russia’s crimes against a peaceful, non-nuclear-armed country.

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