THE CONTRIBUTION OF PUBLIC DIPLOMACY INSTITUTIONS TO THE PROGRESS OF THE COUNTRIES IN WHICH THEY ARE LOCATED IN THE PROCESS OF INTEGRATION INTO THE EUROPEAN UNION, A REVIEW OF ORGANIZATIONS OF TURKISH PUBLIC DIPLOMACY IN NORTH MACEDONIA
THE CONTRIBUTION OF PUBLIC DIPLOMACY INSTITUTIONS TO THE PROGRESS OF THE COUNTRIES IN WHICH THEY ARE LOCATED IN THE PROCESS OF INTEGRATION INTO THE EUROPEAN UNION, A REVIEW OF ORGANIZATIONS OF TURKISH PUBLIC DIPLOMACY IN NORTH MACEDONIA

Summary/Abstract: Edmund Gullion first used the concept of public diplomacy in its modern sense in 1965, he tried to define it as an attempt to influence public attitudes in foreign policy. Therefore, it is explained by Cull that public diplomacy covers areas of international relations other than traditional diplomacy, the efforts of governments to create public opinion in other countries, the activity of non-governmental organizations and for-profit organizations between countries, communication between diplomats, reporters and intercultural communication processes. These initiatives, which are not carried out directly or solely by the Ministry of Foreign Affairs, are provided by agencies and sub-organizations specially created by the states. Thanks to these organizations, diplomatic relations are strengthened while carrying out activities abroad. These activities can be divided into two different categories such as education, cultural, artistic and linguistic development and activities for the promotion and benefit of the country, while in the second part there are initiatives for the development of infrastructure and superstructure such as health, education, technology and transport, which will develop the country in which the institutions abroad are located. In countries like North Macedonia, which wants to join the European Union and is in the negotiation phase, the infrastructure situations and development potentials such as health, education, technology, transport and the legal order are very important for the country. This study aims to examine the process carried out by the Republic of North Macedonia, which is at the crossroads of integration into the European Union, from another perspective, to touch on the contribution of foreign countries to the country in this direction, especially the contribution of Turkish institutions.

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