Нематеријално културно наслеђе у искушењима неолибералног тржишта
Intangible Cultural Heritage and the Temptations of the Neoliberal Market

Summary/Abstract: The definition and, more broadly, understanding of the notion of the intangible cultural heritage in the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage is fundamentally laid down from the positions of culture and is based on anthropological and, in general, cultural understandings of heritage. Such an approach does not directly involve the economic aspects of the intangible cultural heritage, even when it relates to its safeguarding. The suppression of the economic aspect is quite expected in the cultural paradigm, but in the world of the dominant market economy, which shapes lifestyles in many societies, it seems like a disregard for reality. The safeguarding of many elements of the intangible heritage is directly correlated with the economic system of the community that practice some intangible cultural heritage. Here, the basic principles of safeguarding the intangible cultural heritage in given economic conditions are problematized, i.e. safeguarding risk factors that come from the economic sphere of life of the community that is the bearer of cultural practices. The paper seeks to consider through an economic perspective the collision of striving towards the preservation of cultural heritage and the need of the community to survive in given economic and social circumstances. It is based on research into the culture of economic behaviour and intangible cultural heritage, and the basic approach is economic anthropological.

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